The University of Georgia Athletic Association’s Board of Directors will vote this morning on ticket price increases during the next six years for the Georgia-Florida football game. Regular tickets for the game in Jacksonville would rise from $40 to $60 in 2012 and rise to $70 in 2014 and $75 in 2017. Club seating would increase from $70 to $100 in 2012, $110 in 2014 and $120 in 2017. The 2012 price increase would generate an additional $1.779 million in revenue. Georgia’s total revenue for the game would increase from $3.7 million in 2011 to $6.8 million in 2017.We've known the price hikes were likely coming. That being said, whether the value of the game matches the future prices will depend on if we can stop soiling our pants once the buses cross the border.
Thursday, May 26, 2011
Jax is Max...but for twice the price?
A week ago I went out on a pretty firm limb and said that the WLOCP is, has and always will be the game eternally circled on the schedule. We're about to find out if the UGA Athletic Board agrees.
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I'm not sure why one of the most profitable programs in the country feels a need to raise ticket prices for a single game. I was pleasantly surprised that they decided against a ticket price increase for the game a year ago. I expected an increase eventually for the game, but that's kind of a big jump. I guess if we start having to give players more money for their cost of living than this would cover it.
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